ECM Report

I was recently posed an intriguing question regarding Stellent’s acquisition of Optika that I had not really given much thought to. The observation was that some in the industry might view the acquisition as a commitment by Stellent to the mid-market. I immediately gave an opinion but chose to dedicate some additional brainwaves to the topic. After giving it some additional thought I am happy to say that my original opinion has changed little. The answer was a resounding… maybe. Continue reading »

After all of the acquisitions in the ECM space over the last year or so, it is interesting to finally see some execution of vision and long term game plans. OpenText appears to be flying out of the gate in getting their vision of ECM to market. Continue reading »

The recent and continuing convergence in the ECM industry while certainly interesting for vendors, analysts and investors has managed to leave potential customers dazed and confused. The activity undoubtedly bodes well for the future but what about the present? If you have been contemplating various ECM-related initiatives you are probably wondering if now is the time to get in, get out, or wait. Well, I would say to you, buy buy buy buy and buy. Now. Here’s why… Continue reading »

In the never-ending battle for all that is good in pure in the world, I lost. Again. I am speaking of course, of the fight against the cumulative marketing mind power behind the relatively new, ever broadening and completely nondescript acronym that is “ECM”. It’s been around for a couple of years, but I was sure hoping it was just another fad soon to go the way of parachute pants. I am not sure where it came from exactly, nor does is really matter at this point. What matters is that there is an entire industry of consumers wanting to buy this stuff, and yet, they have no idea what it is. I feel their pain. In the constant struggle to develop brand recognition and product differentiation, industry marketers have managed to completely disenfranchise their entire constituency! Continue reading »